When Dorling Kindersley wanted to promote their book ‘Reflexology for Life’ by Kevin and Barbara Kunz, they could have run a DM, press or magazine campaign targeting health fanatics. All these would have been interesting, but they would have lacked any form of interactivity able to to bring the subject of reflexology immediately to life.
So instead DK created a widget. Rolling over the widget allows you to see which areas of the palm are connected with different parts of the body. It’s a question we’ve all asked from time to time, and if we’ve had it answered, probably forgotten. So the idea has appeal to anyone who has even a latent interest in the subject.
The widget can be downloaded into blogs, facebook and other social network sites. It makes the promotion much more interactive and it’s a fun way of drawing attention to the subject. And of course, people will pass it on - for nothing. A nice touch, you might say.
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