November 12th, 2007

The new white goods


Many marketers use the terms brown and white goods to describe electrical products. Historically white goods were fridges, freezers, washing machines and dishwashers. Brown good were things that I suppose where originally produced in bakerlite - radios, TVs and radiograms (remember, your granny may have had one like this).

But of course now Apple has redefined ownership of white. What were brown goods items have become white goods. I wonder if white goods will go brown?

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