Teqtonic is a direct-digital communications planning consultancy that helps clients and partners to achieve three things: 1) Win new customers 2) Grow sales and 3) Build brands. In other words, we’re into high performance communications planning. Here’s a bit more about us:

We tend to work with clients and partner agencies who have a digital direct marketing agenda and a strong ROI focus.

We believe that the communications landscape is getting so complex that traditional DR optimisation in itself is no longer sufficient to solve direct marketing problems; agencies have to find new communication ideas that cut through and deliver the right ROI simultaneously.

The definitions of ROI have to be reworked. The internet is bringing new measures of advertising effectiveness and we need to understand all the possibilities that these new measures bring to campaign evaluation and control.

We are particularly interested in understanding and optimising the relationship between online and offline media.

The new age of Search?

All channels have a fixed capacity to deliver results and search marketing feels this as much as any channel. Many advertisers are reaching their full capacity in search, particularly PPC.  Their challenge now is to expand beyond search whilst maintaining as efficient ROI metrics.

Teqtonic can help you optimise search and move beyond it, to use traditional channels as a way of expanding your search traffic volumes and maintaining a strong overall ROI.

We work across the entire media and communications  spectrum, from TV to SEO. We also handle print, radio and online display, as well as traditional DR media like inserts and direct mail.

If you’re an advertiser or a creative agency who recognises these issues visit www.teqtonic.com to find out more.