Came across an interesting post on adliterate entitled “In defence of DM“. It was neatly slotted amongst other tempting two-minute treats like “Don’t blame the creatives“, “Advertising is not a profession” (does that means it’s even lower than vice?) and “Planning’s mid-life crisis“. There’s quite a long list of people who cut their teeth at the sharp end of advertising i.e. in direct marketing - where campaigns, budgets and people live or die by the results they deliver. It’s not a bad place to start; I can look at almost any ad now and know whether or not it will engage its target audience. That’s a skill honed after sitting through meeting after meeting looking at creative work - and the tangible results it delivered.
October 2nd, 2009
Posted by: Simon Foster
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