November 18th, 2009

Archie Norman takes over the reins at ITV

It’s like a real-life version of Coronation Street. Just who is going to run ITV? Well now we know. After a long, arduous and sometimes rather embarrassing search, ITV has finally found its new patriarch in the form of Asda supermarket king and ex-Tory MP Archie Norman.  I’ve said in the past that the best thing ITV can do to secure its longer-term future is look beyond the closed circle of usual TV executive suspects. This is because ITV needs fresh eyes and a new vision.  It needs  a visionary who can see the future and take ITV forward with a strong purpose. Norman, with his track record of making things happen in categories ranging from groceries to telecoms, must be one of the few people who can inject new life into this sleeping giant.  But don’t imagine it will be pain-fee. Norman will have to make some very tough decisions along the way. If anyone’s interested you can read more about him here.

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Posted by: Simon Foster
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