June 8th, 2010

SAS Marketing Analyst Work

We are often looking for SAS marketing analysts to help us with quantitative marketing projects for our clients.  These projects are usually designed to help advertisers understand how customers are behaving within their databases or how their marketing investment has performed. So our projects are essentially about a) data discovery and b) marketing campaign evaluation.

Typically, to be considered for project work, you will need to:

  1. Be a strong numerate graduate - maths or statistics
  2. Ideally have a postgraduate qualification in maths or statistics
  3. Good working knowledge of SAS, Excel and PowerPoint
  4. Demonstrate that you can apply your numerical knowledge in a marketing context i.e. experience of handling marketing data sets like customer databases, campaign performance data or web traffic data.
  5. Be familiar with the techniques used to explore customer databases to generate insight that can be valuable to marketers and / OR
  6. Have  a good working knowledge of the techniques used to undertake quantitative analysis of market campaign performance
  7. Have experience of working with either advertisers, agencies, direct marketing agencies or digital agencies

From a more technical perspective our projects are likely to require the following skills:

  1. Discovery:  Data Audit, Data Prep, Classification, Segmentation, Predictive Modelling. Good working knowledge of relevant SAS modules (Business analytics, data mining etc).
  2. Evaluation: Descriptive Analysis, Multiple Regression, Time-Series Analysis - across either multiple media channels or individual channels like DRTV, DM or web. Good working knowledge of relevant SAS modules (Business analytics, forecasting).

If you think you have some of the qualities we value, please send your CV to Simon Foster on this email address: talk @ teqtonic.com

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Posted by: Simon Foster
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