The Teqtonic blog is about the changing marketing and media landscapes. It’s about how emerging digital communication channels will affect the “old order” of marketing thought.
Over the coming months we’ll discuss the business of marketing through both Internet media channels and traditional media channels. From the web perspective, we’ll look at search, display, email, blogs, mobile and affiliate networks - plus the stuff that’s on the horizon and closing in.
We’ll also look at the traditional media channels that dominated marketers’ thoughts for so long; television, press, radio, loose inserts, door drops and direct mail. As many audiences migrate online - particularly 16-34’s - we’ll examine where traditional channels fit into the media landscape now. We’ll investigate how they’re bearing up and examine the options open to them to ensure their survival.
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