Blog Archive

• ►2011 (2)
  • ►May 2011
    • Is Social Media CRM's new platform?
  • ►February 2011
    • TV product placement goes live in the UK from February 28th
• ►2010 (18)
  • ►December 2010
    • 2011 marketing predictions: The death of mass marketing has been greatly exaggerated
  • ►November 2010
    • Today's vintage number
  • ►October 2010
    • What is predictive modelling in marketing?
    • On a clear day: Measuring ROI in Social Media
    • How is multivariate data analysis used in marketing?
    • What can a database record tell us about customers?
  • ►July 2010
    • Data planning and market research - mind the gap
  • ►June 2010
    • DRTV Campaign analysis using spot matching
    • Marketing data analysis gets you closer to customers
    • SAS Marketing Analyst Work
  • ►April 2010
    • What is Social Media?
    • What is the value of a brand in the online world?
  • ►March 2010
    • More advertising budget means more sales right? Not quite.
  • ►February 2010
    • See how business can use Twitter
    • Google acknowledges the power of television advertising with Superbowl spot
  • ►January 2010
    • How re-messaging can grow your business
    • Advertising and media planning books
    • Effects of online advertising beyond the click
• ►2009 (25)
  • ►December 2009
    • Visualise your Twitter Universe
  • ►November 2009
    • Archie Norman takes over the reins at ITV
  • ►October 2009
    • Online ad creative can be captivating
    • Online advertising spend passes TV, all other channels in decline
    • Building an effective search engine marketing strategy
    • Direct Marketing: The sharp end of advertising
  • ►September 2009
    • Welcome to Teqtonic
  • ►August 2009
    • Lookalikes - Ogilvy and The Prisoner
  • ►July 2009
    • Spot the difference: Jane Fonda and Delete
  • ►June 2009
    • Measuring web sales from offline advertising like TV, press and radio
    • Online advertising works beyond the click
    • TV media planning for site traffic generation
  • ►May 2009
    • Does TV advertising drive web site traffic?
    • New Rules of Marketing and PR / Direct 2.0?
    • Goodbye to Michael Grade (for now)
    • 60% of Twitter users duck out after one month: Why?
  • ►April 2009
    • Marketing strategy is in the bottle
  • ►March 2009
    • Trevor Beattie brings PR into BMB
    • Google launches Street View
    • A small step for Channel Four and a giant leap for TV?
    • Does this make me want a Google Phone?
  • ►February 2009
    • Using ROI metrics to evaluate Pay per Click search marketing
    • Should twitter charge?
    • Woolworths goes online
  • ►January 2009
    • Sarkozy's TV advertising ban and the BBC funding debate
• ►2008 (24)
  • ►December 2008
    • UK advertising predictions 2009
    • Rory Sutherland as new IPA President
    • Can marketing use social media networks for advertising?
    • Advertising Frequency and Diminishing Marginal Utility
  • ►November 2008
    • The Big Issue: To buy or not to buy
  • ►October 2008
    • A Secure Office Cabinet
  • ►September 2008
    • Dairy Milk gets the gorilla, but Galaxy gets the growth
    • Is Google Marketing's new Yellow Pages?
  • ►July 2008
    • Can direct marketing live without the electoral roll?
  • ►June 2008
    • What's the future for call centres?
    • What is Web 2.0?
  • ►May 2008
    • Does offline advertising drive online site visits?
  • ►April 2008
    • Google trades marks
    • Ooops
  • ►March 2008
    • BA should create a Terminal 5 community
    • Search Marketing: A new era for TV effectiveness?
  • ►February 2008
    • New Internet Measurement Panel
    • Scrabble, Scrabulous and Facebook
    • Microsoft+Yahoo! Search: 1+1 doesn't equal 5
  • ►January 2008
    • Press ad revenue will fall by £1.6bn - at least
    • Online revolutionises SME marketing
    • Circulation of The Sun drops below 3m
    • Coverage, frequency and response rates - the old rules apply online too
    • Is this the Mother of All Direct Mail packs?
• ►2007 (35)
  • ►December 2007
    • Christmas retail sales: slump or channel shift?
    • Create your own bespoke version of Bob Dylan's classic video for Subterranean Homesick Blues
  • ►November 2007
    • Is losing customer data the only way to raise its profile?
    • Colossus Restart
    • The new white goods
    • Radiohead new album sales
    • Can Facebook take adrevenue from Google?
  • ►October 2007
    • Is Facebook worth $15bn?
    • A nice touch
    • Can keywords help define Brand DNA?
  • ►September 2007
    • Can direct marketing work for FMCG products?
  • ►August 2007
    • Branded Apps are the right way to exploit Web 2.0
    • Hulu: Will it work?
    • How would online advertising fare in a recession?
    • Why marketers can't let Facebook jitters put them off Web 2.0 / Web 3.0
  • ►July 2007
    • "You"
  • ►June 2007
    • Jonathan Durden hits the Big Brother House
    • The secrets of search copy success
  • ►May 2007
    • We owe it to the over 55's
    • Good to see Hitwise using MOSAIC and good to see important MOSAIC groups using Online
    • MySpace Media Choice
    • Google's secret recipie
  • ►April 2007
    • Ogilvy's garden
    • Sorrell may not be an adman, but he could be a direct marketer
    • Payment by results for creatives?
  • ►March 2007
    • How can brands use MySpace and YouTube?
    • Google tests Pay per Action
    • It's probably too late for ITV, despite Grade's talents
    • So, are people watching more or less TV?
    • BBC and YouTube - a welcome ad break?
  • ►February 2007
    • Dodo's, Direct Mail and Extinction
    • (Oh) Dear Volvo
    • Why didn't direct agencies really get digital?
    • Marketing in the Digital Age
  • ►January 2007
    • What is this blog about?