We have extensive media buying experience across the following media channels:

• Direct Mail
• Direct Response TV (DRTV)
• Door to Door
• Online (Affiliates, Display, Paid Search and SEO)
• Experiential
• Loose Inserts
• Newspaper display
• Magazine display
• Television
• Transport and outdoor
• Radio

We undertake all our media buying assignments with six core principles in mind.

1. Value: we focus on securing the best media value: We're not simply buying audience volume. We need to deliver the right sales results. For this reason we have to be more interested in performance value than simple media cost. Buying the cheapest media does not mean you'll get the best results.
2. Performance: we segment media owners based on how they perform for you. We reinvest in strong performing media, we renegotiate average performers (to improve results). We drop poor performers.
3. Flexibility: we retain flexibility at all times: Having the flexibility to make last minute changes to media plans is critical to your success.
4. No bulk volume agency deals: if your agency does bulk volume deals, you could find yourself committed to spending money with a media owner that does not perform well for you. 
5. Focus on results: when planning Digital and DR activity we focus on PI or cost per click deals wherever possible: Cost per Click (CPC) deals are the best media deals for direct advertisers because you only pay if you get a response.
6. Efficient campaign management: media buying is not simply about rates, it's also about making sure that what's been negotiated gets delivered to meet he agreed plan. We make sure that all campaigns are administered properly so that response, sales, call or lead targets are met as planned.